Architectural facade in Melbourne; illustrative imagery, not a W client property

W AGENT · INDEPENDENT AGENCY SERVICES

Your agency.
Its next chapter.

A sharper property presentation. A clearer workflow. Choose one useful outcome and build it directly with Hugo Tran.

Keep your brand, clients and commission arrangements.
A new business. Direct founder involvement.

THE WORK

Presentation.
Process. Continuity.

Choose a presentation, workflow or enquiry handover. Agree the material, the responsibilities and the result you can review before starting.

DEFINED PROJECT SCOPE

One clear property page

Turn your authorised text and photos into a presentation with the right contact route.

Review the deliverables
  • You approve the property details and imagery.
  • The agreed contact link and test enquiry route work.
  • You receive the page link and a handover note.
Define this project
DEFINED PROJECT SCOPE

One usable property workflow

Put a brief, checklist and next action together around the work you already do.

Review the deliverables
  • You can find the agreed brief and checklist.
  • Each next step has an agreed responsible person.
  • You test the sequence and receive a handover note.
Define this project
DEFINED PROJECT SCOPE

One clearer enquiry handover

Make the journey from property information to an agreed next action easier to follow.

Review the deliverables
  • The enquiry destination is agreed and tested.
  • The next action and contact are clear.
  • Actual work is reviewed against your starting point.
Define this project

Explore the tools free. Agent Pro is customer-led with a 30-minute total monthly founder review allowance. Hands-on setup is an optional six-hour Sprint or a separate written quote. No lead or sales result is promised.

ENGAGEMENT & FEES

A defined scope.
A transparent fee.

Choose ongoing presentation support or one hands-on implementation project. Your agency keeps its brand, clients and commission arrangements.

PLAN BEFORE YOU COMMIT

Explore W

$0to save your plan

  • Private joining plan and cost comparison
  • Submit eligible properties for free review
  • Explore private property files and online forms
  • A queued fit review before a paid scope
Prepare my plan
A DEFINED IMPLEMENTATION PROJECT

Founding Agency Sprint

$990once · proposed

  • One defined presentation or workflow setup outcome
  • A reusable workflow for up to 10 eligible listings; no 10-campaign production bundle
  • Initial delivery dates agreed; later review within 90 days
  • Up to 6 founder hours over the 90-day project
  • Kickoff, review, two revision rounds and handover within those 6 hours

Separate from Agent Pro. If you choose both, the proposed first-year total is $2,778.

Define my Sprint

Direct access. Defined responsibility.

W is new and led by Hugo Tran. You work with the founder on the agreed presentation or workflow, then review the result against the scope. Delivery dates depend on available capacity.

What the fee covers.

Pro is customer-led, with 30 minutes total monthly founder review. Hands-on implementation belongs in the optional Sprint or a separate quote. Prices are proposed AUD totals, including any applicable GST. No payment or subscription starts here.

Placements, separate costs and written terms

Paid visibility has no assumed audience or lead value. Placements last for the agreed paid month and are on W, subject to eligibility and moderation; major property portals are separate. Photography, ad spend, your agency software, insurance and licensed operations are also separate. Your written proposal confirms delivery capacity, dates and terms.

Compare my full costs

YOUR NEXT CHAPTER

Which path
feels like yours?

FOR INDEPENDENT AGENTS

Build around
your local strength.

Explore support for property presentation, publication and the next steps around your work.

  • Begin with one property or workflow
  • Choose a defined marketing scope
  • Discuss your brand and client relationships
Explore the agent pathway
FOR AGENCY PRINCIPALS

Shape your agency’s
next move.

Start with a property page or workflow for your existing agency. Agree the first output, review it, and decide whether you need ongoing help.

  • Define the work your agency needs
  • Compare full costs and responsibilities
  • Keep your existing agency and software
Explore the agency pathwayOffice model and planning documents

FOUNDER-LED ENGAGEMENT

Personal accountability.
A defined result.

01

Direct founder access

Talk through your priorities with the person shaping W. Agree who does what before a project starts.

02

A useful first project

Start with one property, profile or workflow. Review the work and actual activity before choosing a bigger scope.

03

Clear commercial terms

See the full cost, responsibilities and exit terms in writing. Choose what is useful for your business.

Build with the founder.

W is a new company run by Hugo Tran. You work directly with the founder, beginning with one defined outcome. W and AUS Living share the same founder schedule; delivery dates are confirmed around existing commitments before any work is accepted.

Start the conversation

EXPLORE WHAT’S HERE

Useful tools.
A practical foundation.

Publish

Give your property a clear home.

Add a property or project for W review. Follow the submission and publication decision.

Explore property submissions
Organise

Bring the next steps together.

Explore the private file, document and task journeys already available on W.

Explore the property file
Promote

Choose the campaign scope.

Compare the existing proposed marketing plans, then agree placements and measurement.

View proposed marketing plans

Private workspaces use sign-in. Publication is subject to W review. Your first project and service scope are agreed separately.

A PROPOSED FIRST MONTH

One first project.
Four clear steps.

  1. Week 1

    Choose the useful outcome

    Discuss your market, current setup and one priority. Confirm fit, available capacity, scope and costs.

  2. Week 2

    Prepare the first project

    Prepare the agreed property presentation, business profile or workflow, using information you are authorised to share.

  3. Week 3

    Follow the journey

    Check the agreed publication, enquiry or file process. Keep the next action and its owner clear.

  4. Week 4

    Review and decide

    Review completed work and observed activity. Decide whether to continue, change the scope or stop.

A starting sequence to discuss. Scope, deliverables, timetable, fees and available capacity are confirmed before work begins.

PUT THE NUMBERS ON THE TABLE

Compare the whole cost.
Choose with clarity.

A commission split tells only part of the story. Bring the monthly charges, campaign costs and setup fees into the same conversation.

Advanced: compare two complete agency arrangements

Use written offers for both arrangements. W marketing is an add-on; it does not replace your agency split or licence costs.

Enter your own terms. The second column is not a W offer. Add commission and retained percentages to see results; optional costs start at zero.

Current arrangement
FIRST YEAR · AFTER ENTERED COSTS—Ongoing year: —Total first-year charges: —
Option to explore
FIRST YEAR · AFTER ENTERED COSTS—Ongoing year: —Total first-year charges: —
FIRST-YEAR DIFFERENCE—

Enter annual commission and both retained percentages to compare.

How this comparison works

Annual gross commission × retained percentage − 12 monthly fees − other annual costs − setup costs = first-year amount. Ongoing years exclude setup costs. Add transaction fees, portals, campaigns, insurance and software to annual costs where applicable. Use consistent amounts before GST. This is not profit or take-home pay: income tax, salary, finance and costs you omit are excluded. Tiered splits and caps need separate calculations from the actual agreement.

Your written proposal should answer:

  • What is included, and who delivers it?
  • What do setup, recurring and transaction fees total?
  • Which software, portal and advertising costs are separate?
  • What happens to your clients, files and data if you leave?
  • What are the term, review and cancellation arrangements?
  • Are GST, any royalties and referral benefits clearly explained?

The prices above are for W service scopes. A separate W office or brand arrangement has no published franchise fee. Existing proposed marketing plans are separate options, subject to their written scope and terms.

BEFORE WE TALK

Good questions.
Clear answers.

Am I joining an operating franchise?

This is an invitation to explore a first project or a proposed agency relationship. An enquiry does not create an agency appointment, franchise, territory or permission to use W branding. Any operating model needs its own written terms and applicable disclosure and licensing checks.

What does W cost?

Saving a plan and the initial fit review are free. Agent Pro is proposed at $149/month ($1,788 over 12 months). The optional Founding Agency Sprint is proposed at $990 once. Both together total $2,778 in the first year. These are W marketing/workflow service totals in AUD, including any applicable GST, rather than an office franchise fee or agency commission split. External advertising and agency costs remain separate; the written scope confirms terms before work.

Can I stay independent?

Tell W whether you want support for your existing independent business or want to explore the proposed W office model. Brand use, client relationships, data ownership, portability and any restrictions must be agreed in the relevant documents.

Will W supply leads or guarantee my income?

W does not promise leads, sales, savings or earnings. A first project should have an agreed scope and a way to record actual work and activity. Paid placement must be identified and its measurement agreed.

Who handles agency operations?

W is a new company run by its founder, Hugo Tran. The starting scope is marketing and property workflows. Licensed agency services, supervision, trust accounts, insurance, legal advice and other specialist work must be allocated to appropriately authorised providers in a separate agreement.

How soon can I start?

Share your timing in the interest form. W confirms available onboarding time before accepting work. The first-month pathway is a proposed sequence; your actual timetable and support arrangements are agreed together.

Model and provider responsibilities · Office planning and due diligence

LET’S FIND YOUR FIT

Tell us what
your agency needs.

Share your location, existing setup and the work you want to improve.

A simple first step

No payment or document uploads. The founder reviews your interest and contacts you about a suitable next step.

Submitting interest creates no appointment, franchise, territory reservation or brand rights. Keep client and identity documents outside this form.

Prefer email? Contact W
Your W pathway

No payment. No marketing subscription. A conversation before any commitment.