Introduce your agency
Tell W the proposed location, your agency background and the support you want to explore. A general brief is enough to begin.
FOR AGENCY PRINCIPALS · PROPOSED OFFICE MODEL
Lead your agency.
Build with W.
Your local expertise. Direct founder access. Explore W brand, marketing and property workflows around an independently operated, appropriately licensed agency.
Start with a fit conversation and a written scope. Any office arrangement requires its own confirmed terms and permissions.
THREE STAGES
Start with the place.
Then establish the path.
Shape a practical first project
Choose one useful marketing or property-workflow outcome. Agree the scope, responsibilities, costs and timetable with the founder.
Review, then choose what’s next
Review actual work and activity. If the office model is right for you, complete its local checks, disclosures and separate agreement before operating.
PROPOSED DIVISION OF WORK
Marketing support.
Local agency leadership.
W BRAND & MARKETING OPERATOR
Support the agency’s presentation.
- Agreed brand materials and marketing templates.
- Marketing information and campaign support within the agreed scope.
- Evidence and approval for W’s own claims, systems and publications.
W would retain the legal duties attached to its own activities. Any expansion into regulated services requires a fresh review.
LOCAL AGENCY ENTITY & REQUIRED HEAD
Operate and supervise locally.
- Verified entity and individual permissions for each service and location.
- Client appointments, regulated property work and legally required supervision.
- Applicable trust-money controls, insurance, records, complaints and AML/CTF arrangements.
The agency entity and relevant statutory supervisor have separate duties. A person’s licence or office-head title does not authorise every entity, service or branch.
This proposed allocation cannot waive statutory duties or make one person responsible for every participant’s conduct. W, the agency and its head each retain the responsibilities imposed by law. Consumer rights and applicable good-faith duties remain effective.
Office model: due diligence, responsibilities and planning documents
BEFORE ANY OFFICE OPENS
Each location needs
its own review.
Franchise classification & disclosure
The actual controls, brand and payments determine whether franchise rules apply. Calling the arrangement marketing support does not decide its legal status. Required information, disclosure, register and timing steps must be completed where applicable.
ACCC: when the Code appliesState, territory & agency permissions
Check the local entity, individuals, service categories, supervisor and branch requirements. Victoria requires the relevant agency entity permissions and effective control; other jurisdictions have their own rules. NSW corporation licensing is a separate example.
Victoria: agency and office supervisionNSW: corporation licensing example
AML/CTF & information handling
Covered Australian real-estate services have AML/CTF obligations from 1 July 2026. Assess each participant’s actual services, enrolment, program, due diligence and reporting duties, plus privacy and secure information handling.
AUSTRAC: real-estate servicesCountry-entry & launch readiness
Choose the country and local jurisdiction before assessing agency, franchise, consumer, tax, privacy and advertising rules. Australia’s documents cannot approve a US, UK or New Zealand office. Obtain location-specific advice and evidence.
See the country-entry planning templateOfficial resources explain their named requirements. They do not certify W or approve this proposed network.
EIGHT TEMPLATES · ONE WORKBOOK
Prepare the questions.
Build the evidence.
Read the official information statement first.
For a prospective Australian franchisee, the ACCC explains the information statement and its required delivery before other franchise documents. This public link and W’s planning workbook do not replace the statutory delivery, disclosure or advice process.
ACCC information statement for prospective franchiseesNon-binding · internal planning · not for signature. These blank templates record proposed work and open questions. They are not a franchise disclosure document, service agreement or licence verification, and do not grant territory, appointment or permission to use W branding.
- 01
Network concept & W’s boundary
Define the proposed brand and marketing support, services and limits.
- 02
Agency & head responsibility plan
Map entity permissions, supervision, trust controls and local service duties.
- 03
Office due-diligence checklist
Plan the evidence, lawful collection, reviews and unresolved questions.
- 04
Responsibility & approval matrix
Identify who does each task, who approves it and what supports it.
- 05
Franchise & disclosure readiness
Assess the actual model and the statutory process required in the location.
- 06
Marketing & brand approval policy
Plan accurate claims, local approval, evidence and correction steps.
- 07
Commercial questions for counsel
Record open decisions about services, costs, term, territory and exit.
- 08
Location & country-entry workbook
Track each location’s reviews and evidence before any launch decision.
Combined workbook with eight planning templates · 4 October 2026. Any final documents require factual completion and a fresh local legal review.
EXPRESS YOUR INTEREST
Your agency.
A clear first step.
Share your agency or proposed agency name, location and a general summary. W reviews your interest and discusses fit, scope and available onboarding time.
An enquiry is interest only. It does not create an appointment, reserve a territory, approve an office or permit brand use. Keep identity documents and confidential client information outside this form.
Explore the full joining pathwayW Agent Pty Ltd · ACN 701 552 730 · Business details