W AGENTPROPERTY, MADE CLEARRESEARCH INTO A BETTER START
Twenty leading brand and operating models reveal a common exchange: local production in return for brand, systems, support and connections.
These are ten selected Australian models and ten worldwide models, rather than an audited size or quality ranking. Some brands share a parent. Office franchises and cloud brokerages sell different relationships; fees belong to the named country, date and programme.
A private or unpublished fee means you need a written quote. It does not mean free. Network costs are separate from individual agent compensation, advertising, premises and other operating expenses.
10 models shown · official sources reviewed 5 October 2026
| Network / market | Why people join | Costs and limits |
|---|---|---|
| Ray White Australia | Advertises specialist business support, prospecting tools, staged training, recruitment help and owner profitability planning. Local office leadership and agent arrangements still matter. Office franchise | No complete current numerical Australian fee schedule verified on the reviewed recruitment page. Obtain office franchise charges separately from local salesperson compensation, supplier costs and operating expenses.Read the official source ↗ |
| LJ Hooker Australia | Advertises established branding, marketing tools, integrated systems, group buying and pathways for independent agencies, brand switchers and productive agents moving into ownership. Office franchise | No complete current numerical Australian fee schedule verified on the reviewed recruitment page. Request a location-specific office offer; agent splits and local operating costs are separate.Read the official source ↗ |
| RE/MAX Australia Australia | The conjunctional pathway advertises independent business and personal branding with access to RE/MAX tools, training and technology, offering an intermediate route toward ownership. Office franchise and conjunctional agency pathways | Conjunctional Agency advertises no franchise fee for that pathway, without a complete ongoing cost schedule. Office franchise costs are separate. No universal national agent split was verified; obtain the applicable written agreement.Read the official source ↗ |
| Harcourts Australia Australia | Advertises owner independence backed by business support, Academy development, CRM and reporting tools, marketing systems, professional communities and a qualified growth conversation. Office franchise | No complete current numerical Australian fee schedule verified on the reviewed official join page. Confirm franchise, marketing, technology, training and supplier charges, then separately assess local agent compensation.Read the official source ↗ |
| Belle Property Australia | Advertises premium branding, selective franchisee recruitment, exclusive territories, larger development areas, induction and tailored owner roadmaps, supported by regional network managers. Office franchise | No complete current numerical franchise fee schedule verified on the reviewed official page. Premium positioning and territory claims do not establish price, agent pay or actual business returns.Read the official source ↗ |
| McGrath Australia | Advertises a performance-led brand, regional development opportunities, leadership, training and head-office support, with named growth contacts and a staged decision process. Office franchise | No complete current numerical Australian schedule verified on the reviewed recruitment page. Historical prospectus rates are not a current quote. Office franchise fees and individual agent compensation require separate written comparisons.Read the official source ↗ |
| Century 21 Australia Australia | Advertises structured orientation, service-manager support and included training. Its FAQ describes neighbouring-office guidelines rather than exclusive territories, followed by application, approval and agreement stages. Office franchise | FAQ describes location-dependent, generally performance-based franchise fees; no franchise fee on property-management income; separate monthly marketing and flat technology fees. Numerical rates are not stated. These are office charges, not agent splits.Read the official source ↗ |
| Raine & Horne Australia; accessible commercial recruitment evidence | Accessible Australian commercial recruitment invites a state network manager discussion about building a business under the national brand. Confirm residential support and terms independently. Office franchise network | No complete current numerical Australian fee schedule verified. Residential recruitment pages were inaccessible during research; commercial enquiry evidence does not establish residential franchise prices or individual salesperson compensation.Read the official source ↗ |
| Professionals Australia | Advertises an in-house creative agency, national and local marketing, member influence, training and collective buying power. The membership label does not determine legal classification. Membership group as described by the company | No numerical fee schedule verified on the reviewed official recruitment page. The company says 50% of fees fund marketing/member support; this is an allocation claim, not a price or independently verified return.Read the official source ↗ |
| One Agency Australia | Advertises personal trading identity, optional office premises, templates and setup support, with licensees retaining agency fees before operating costs. This does not define local salesperson compensation. Brand licence/subscription as described by the company | From A$950+GST/month, escalated annually by CPI or 5%, whichever is higher. Setup statements conflict: no establishment fee versus A$13,500+GST. Supplier costs and other agreement fees apply; obtain a dated written quote.Read the official source ↗ |
HOW THEY MAKE MONEY AND GROW
Joining fees, recurring dues and royalties can fund the brand and support. New offices, independent-agency conversions, retained members and higher production grow the base. Marketing funds can carry separate obligations.
RE/MAX FY2025 economics ↗The agency earns commissions and management fees, then pays agents, upstream fees, staff and operations. Recruitment alone is insufficient: productive listings, retained clients and controlled servicing costs matter.
Australian office fee structure ↗An agent evaluates compensation, deductions, prospects, daily tools and support. Cloud models can cap company commission and reward eligible referrals, while recurring and transaction costs still apply.
U.S. fees and income disclosure ↗W starts with your existing agency: a clearer property page, a private workflow and a scoped review. You can inspect the tools and save a free plan before considering paid work.
Proposed $149/month and optional $990 setup are service prices, with included time and a written scope. They are not a brokerage split or a substitute for a licensed agency’s operating costs.
W is led by one founder. A versioned proposal, allocated onboarding tasks and a factual first-project review make the relationship visible. Two concurrent onboarding/first projects limit overload.
Relevant demonstrations and useful first projects can create trust, repeat use and permissioned referrals. W makes no claim of national reach, lead volume or earnings. Growth depends on work that members choose to keep using.